Ruben comes from a long line of entrepreneurs. He understands what it’s like to wear the many hats of the business owner. He loves creating order from chaos by systemizing PixelMark’s activities and clients’ marketing efforts. You’ll often find Ruben engrossed in business books and podcasts. His wife helps him unplug from work to stop and smell the roses. He also enjoys being dogpiled by his five kids. Yes, five!
Random facts about me
- Favorite podcasts. I listen to a lot of podcasts. I binge more on these than superhero shows streamed on Netflix, but I always keep coming back to these:
- Favorite movies and shows: The Matrix, and most anything related to superheroes
- Favorite non-fiction books:
- Favorite Fiction: The Presidential Agent Series by W.E.B. Griffin (You’re my man, Charly Castillo!)
- Volunteered with Youth With A Mission in Ireland, Scotland, and Africa between 1997 and 1999
- Volunteered with Kings Kids El Paso during my college years of 1999-2003
- Into fitness, health, nutrition, and #faturdays (also known as cheat-meal days)
The story of what makes me tick
I was drawn to business from an early age. My grandfather owned a bus fleet in Chihuahua, Mexico. I can still remember helping him separate and stack all the coins after all his drivers dropped off bags of money at his house. As a five-year-old, I was fascinated!
My father was in several business ventures in both Chihuahua and El Paso. I have fond memories of riding in the car with my father when he had his first sales job in El Paso, selling life insurance door to door.
Between the influence my grandfather and father had on me, and my bent as a little boy to organize my closet and optimize my drawers, I developed a strong appreciation for order and uncovering the patterns and systems that exist all around us.
It’s no wonder my first job out of college was in real estate. In fact, after learning to drive with my dad on dirt roads outside the city limits of El Paso, I would drive around the neighborhoods in east El Paso where new homes were being built. There was something that drew me in the process of taking a set of plans, following a method, and watching a house be completed.
How I was first introduced to marketing
So in 2002, I began an internship with a real estate development company where I had the great fortune of working directly with the owners.
I learned what it takes to run a business, the importance of managing systems and processes, and how difficult day to day business can be when these aren’t in place.
During that time, I was given the opportunity to help build financial projections, to set up procedures for bookkeeping and processes to expedite city and county approval on multi-million dollar projects, and to work with our engineers, contractors, and project managers to create detailed project schedules. It was an amazing time of hyper growth in the economy and in my own professional development.
I immediately fixated on marketing, and inadvertently stepped on several toes while I learned the ins and outs of effective marketing! Marketing became an obsession as I realized what a critical component it is for the sustainability and growth of any business. Without marketing, especially referral-based marketing, no business could survive.
I learned marketing from the world of direct response, and Dan Kennedy was my first teacher.
Though direct response marketing — long form sales letters and ads filled to the brim with text — is often seen as the unwanted stepchild in the marketing world, I embraced it with arms wide open, which explains the toe-stepping!
Staying close to the fundamentals of marketing
Over the years, I’ve become more tempered in my zeal for direct response marketing, but still keep close to many of the fundamentals, such as creating ad campaigns that focus on the solutions to the problems a company solves, having clear calls to action, and staying laser-focused on your target audience versus the “spray and pray” marketing efforts that end up becoming wasted money and marketing ammunition.
Ever since I first met marketing — yes, she’s like a person to me! — one thing has remained the same: I never stop learning about her. It seems like the more I learn and practice, the more there is to learn.
It’s amazing how many times I come back to the fundamentals of marketing and see concepts and strategies that were always there but I just couldn’t see them the first, second, or third time.
What makes PixelMark different
And what really separates us at PixelMark from others in our field is that we take that “beginner’s mind” approach to every project and every meeting.
We are open to new concepts and ideas because we realize that we don’t know it all. We love business and I am always intrigued to learn how different owners decide to run their businesses.
Sure, there will be common threads from one business to another, and we hear common frustrations about topics outside of marketing, such as employee struggles, limited funds, new competitors invading your space, etc.
Getting to the core of marketing
But every business runs differently, and uncovering what that difference is isn’t just fun for us, it is priceless. There’s no better way to stand out in the eyes of your customer than by being different.
Discovering what makes you truly unique and getting that message out to your ideal market using the most profitable media available to you is the best way to grow your business.
We also understand what it’s like to be wearing the many hats of the business owner. You’re CEO and janitor, salesperson and marketing department, and you’re on 24/7. Sometimes it feels like you’re the circus clown spinning plates while everyone watches and waits for you to drop one.
So when we look at how to provide services to your business, we look at it through the lens of a business owner. We figure out how to add the most value to your company by getting to know you, your company, your team, and your customers.
Is it time to talk?
Think our companies might be a good fit? Call me at 915-227-4667 or send me an email at email@example.com.
Let’s grow your company together!