About Las Cruces Magazine
Las Cruces Magazine is the premier lifestyle magazine of the Mesilla Valley. Las Cruces Magazine has sections on health care, area schools, real estate, the economy, arts, culture, festivals, restaurants, entertainment, and activities. You can find everything you need to know about the Las Cruces, New Mexico area in this magazine.
The team at Las Cruces Magazine was frustrated by how the limitations of the SEO tools they were using impeded their ability to execute their ideal SEO strategy. The main software they used to track their website analytics was StatCounter, which they found to be inflexible, time-consuming, and not very user-friendly.
We had to do all the work. It was up to us to find and interpret the data. There was a really limited amount of data, which — if we didn’t log in frequently enough — would be lost, as the software would only save records if we paid even more. This made it really hard for us to identify areas of growth.
The whole team knew they needed to track and optimize their website for search engines. They needed to find areas of opportunity, places where they could add content and then evaluate how it ranked, but they didn’t have the right tools to do so. When they saw the opportunity to evaluate their other SEO options, Las Cruces Magazine jumped on it.
Las Cruces Magazine needed a strategy that would help them reach their goals, and satisfy their desire for software and reports that are easy to use, read, and interpret. Their decision came down to PixelMark, Google Analytics, and Boomtown to implement their SEO strategy.
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The integration with the Boomtown widget might be one of our favorite features. It’s safe to say the responsiveness and customer service is head and shoulders above anyone we’ve used before. The keen interest in achieving our goals, and digging for solutions has meant so much for our team.
Because we optimized the Las Cruces Magazine’s local presence for “near me” search queries, natural language searches, and voice search; optimized their website for mobile devices; and focused in on keywords, their website is now ranked by Google among the top destinations for information about Las Cruces.
We are used to hearing: ‘It’s not possible, or if it is, be prepared to write a big check.’ But with PixelMark, it’s a different story. We like their honest feedback and honest efforts to solve what we believe to be challenges. All our expectations have not only been met, they’ve been surpassed.
From January to May of 2016, Las Cruces Magazine website had 10,100 visitors, 12,300 sessions, and 20,146 pageviews.
This year, in the same time period, January to May 2017, Las Cruces Magazine has seen a considerable increase in their stats. They have had 15,051 visitors, 18,170 sessions, and 26,054 pageviews.
That’s a 49% increase in visitors, 47% more sessions, and 29% more pageviews. Can you imagine what your website could become if it had an SEO strategy in place and a continuous increase in audience?
The Las Cruces Magazine team has worked with the PixelMark team for several years now, and because of the wonderful experiences, we recommend them to countless other companies. The solutions meet our needs, they provide us with timely service, and they are the assistants we need along the way. They are the perfect fit.
If you want to capture valuable search traffic and direct them to the right resources on your website, just like Las Cruces Magazine, you have to build a solid SEO strategy, implement it effectively, and keep up with the latest search engine updates to make the necessary adjustments. If you don’t have a good inbound marketing strategy in place, all that online traffic will never turn into valuable leads.
Would you like your business or brand to be #1 and show up at the top of any Google search that is centered around the products or services you sell? If you believe this is all for you, let’s talk and put together an SEO game plan that works for your business.
Give us a call at (915) 585-1919 or fill out our online form to get in touch with one of our marketing experts and schedule a free 2-hour session that will help you identify the best marketing strategy for you.