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About Dockside Divers
Dockside Divers is San Diego’s most reliable performance yacht care company. Dockside Divers services over 500 boats in select marinas throughout the San Diego area with hull cleaning, surveys, and topside cleaning services.
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How can Dockside Divers, a yacht care company, stand out from the competition in a coastal city such as San Diego?
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A revamped website and an online PPC campaign that offers trackable data and measurable results for continuous optimization.
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Ad impressions +95%
Online conversions into leads +130%
Steady flow of incoming leads as calls
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[su_pullquote align=”right”]“It is noticeable — customers and competitors say it is the best [website] out there. It’s smooth. It works well. So when we upgraded the site, it was well worth the money, the time, and the effort. 8 Signal has helped us be at the forefront of that. The online advertising is a good thing for us. It creates more revenue and brings in more customers.”
– Brian Hall, Dockside Divers
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An updated and mobile-friendly website as well as a measurable PPC Google AdWords campaign has set Dockside Divers apart from the competition.
Our solution included reviewing Dockside’s website analytics and conversions to fully understand the successes of each PPC campaign, which allowed us to completely tailor their marketing strategies based on real results.
Some helpful tools that helped us leverage and fine-tune Dockside Divers’ marketing campaigns include:
Call Tracking
A powerful call analytics software that allows for an easy understanding of what’s driving business calls helps us make important decisions like expanding or shutting down a campaign, or optimizing for better performance.
Google Analytics & AdWords
A PPC campaign in Google AdWords is a highly measurable way to market your business online with targeted ads to reach the right audience at the right time.
[su_pullquote align=”right”]“The value for us is that the phone is ringing and the leads are coming in from our website and digital marketing.
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During the first quarter of 2017, 8 Signal has increased Dockside Divers’ PPC ad impressions by 95% and their conversions by almost 130%. As impressions increased, the clickthrough rate increased with them even though the two metrics are often inversely related.
When asked what he liked about 8 Signal’s service, Brian Hall said:
“Results. The customer discovery process works, and you get the result of the website or page you’re looking for. 8 Signal performs and that is what it comes down to. I never feel like I have to be chasing them and following up. They always come through. Performance and end results are exactly what I am looking for in this service, not having to be the one driving the marketing forward myself. They do a great job at that. 8 Signal performs. That’s the bottom line.”
– Brian Hall, Dockside Divers
Are you ready to get your business moving in the right direction? Call us at (915) 585-1919 or fill out the online form. to schedule a free 2-hour session with our marketing experts. We’re here to help you outsmart the competition!