The Best Writing and Content Marketing Resources You’ll Need
Content marketing is one of the most important and successful marketing strategies of our day. This is because of its tight connection to other strategies like SEO, conversion optimization, social media, and even design! Success in content marketing isn’t a straight, linear path. There are obstacles that you’ll likely run into as you figure out […]
Improve Your Free Trial Offers Right Now
In olden times, potential customers called a vendor to arrange a meeting, a demo or trial would be scheduled with a sales rep, and, assuming he was the best in the business and convinced the client, negotiations about the price and quantity would get started. Well, no one’s missing those “good ol’ days” of door-to-door […]
The Irresistible Offer: Everything You Need to Have a Thriving Gym
Recently I got asked by a client: “How do you bring in the right clients to build upon the community of our gym? Do you use social media marketing, Facebook ad campaigns, word-of-mouth or face to face contact?” I thought it was a very good question that needed more than my email reply. I decided […]
Effective Facebook Post Strategies You Can Take to the Bank
All this Facebook talk got me thinking: how can you create an effective Facebook post that’ll get you a ton of likes, shares, and comments? After all, that’s what every social network is after: the shares, likes, comments, retweets, regrams, etc. I decided to run a little experiment on my personal Facebook account to show […]
Everything You Need to Know About Boosting Posts on Facebook
19 days, 6 hours, and 20 minutes. That’s the amount of time I’ve spent on Facebook since I first joined the social network in 2009, and that’s estimating it with a humble use of 10 minutes per day. That’s just half the median: according to Business Insider, we spend an average of 20+ minutes per […]
Facebook Advertising: Does It Really Work?
What’s the first thing that pops into your mind when you hear the phrase “social network”? Facebook. According to AdWeek, Facebook has over 1.59 billion active user accounts, making it the biggest social network in the world. To give you some perspective, the next most used network is Instagram with just 400 million users. If […]
How to Write an Effective Benefit Statement
Updated 2/2018 I remember my first job, sales associate at the mall. The job description was just a hair short of saying “follow the customer around and — for the love of god — sell!” As time has passed and I’ve gained experience, I’ve learned that pushing a sale almost never works. The key to […]
Marketing 101: Defining Your Target Market
How To Identify Your Customer’s Core Needs by Defining Your Target Market Skee ball. The name in itself may not mean much to you, but it is one of the most common arcade games ever. The game’s objective is to collect as many points as possible by rolling a ball up an incline to get it […]
How To Write a Successful Blog and Get More People to Read It
Type. Type. Type. You keep writing content but your audience size seems to have reached a plateau — the shares and “likes” are always the same three people. Three thumbs up and two shares? It’s the worst. Who’s with me? I mean, you already decided to blog. You must be thinking, “Can’t I just […]
What to Write About on Your Blog
What to Write About on Your Blog I’ve talked to you about the importance of content marketing and having a blog. It is still one of the best ways to spread the word about your website and place yourself as an expert in your industry. Content marketing is not just about sending out generic blog […]