Content Marketing: The Blog
7 Tips to Increase Sales with a Perfect Blog Just yesterday I was browsing through the thousands of titles in Netflix, marveling at its success. A streaming service that lets you watch your favorite movies and TV series in the comfort of your own home, with zero commercials. Netflix has had the right idea for […]
Email Marketing: The Most Underrated and Underused Tool in Your Arsenal
Email Marketing: The Most Underrated and Underused Tool in Your Arsenal Facts and Stats You Need to Know Attention business owners: Email marketing is more alive than ever. If your inbox looks something like the photo on the right, you may already be aware of that. In an article in The Atlantic, computer engineer Raymond […]
What Everybody Should Know About Google AdWords
7 Tips on how to stay relevant and on page one of Google search results You might be asking yourself… What exactly is Google AdWords? Put simply, Google Adwords are the ads at the top of the search results that show up at the very moment that your customers search on Google for the products […]
Why Blog is a 4-Letter Word: Business owners who cringe at content marketing
When speaking with clients about Search Engine Optimization, the conversation inevitably comes back to content marketing. In the modern definition of content marketing, most business owners interpret immediately think, “Oh, great, now you’re telling me I need a blog.” Follow the thought process far enough and it comes to a blazing halt at the mountain […]
Here’s an Example of a Curated Blog Post
6 Ways to Build an Audience Without Writing a Word… Tiffany shared the importance of having a content marketing strategy. Strategy #5 was definitely my favorite: curated articles. It’s so easy, even I can do it! Don’t believe me? I was in the middle of very important work, and as is often the case, my attention span lasted about 2 minutes and 12 seconds, before getting distracted in my inbox. One of the emails caught my attention for like 2.5 seconds…
So You Need a Blog: How to Build a Content Marketing Strategy
Twenty years ago, a business owner only had to worry about the big three when it came to allocating advertising dollars: Print, Television, Radio. Today’s business owners don’t have it quite so easy. With the explosion of digital technology, there are now an infinite number of ways to spend your advertising dollars. That’s why it’s so important to have a detailed, well-researched marketing plan for your business.