We’ve had multiple clients call us recently because they received a “domain listing” solicitation in the mail. They felt funny about the letter, which was …
Marketing
Case Study: Creating an Artful Website for the Tom Lea Institute
We sat down with Lisa and her team and took the time to understand their unique needs as a non-profit institute, as well as the necessity to create a design …
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How to Generate Online Reviews
Tell me more about me It’s always nice to hear positive feedback. And it’s even better when other people (*cough* potential clients) tune in to the …
Female Leaders in the Workplace
It’s good for a business to run like a girl Like them or not, events like the buzz over the Fearless Girl statue and the domestic success of Wonder Woman point …
When to Call the Experts: Outsourced vs In-House Marketing
Let me tell you about the time I (accidentally) flooded my apartment because of a leak in my kitchen sink. I performed a Google search for leaky sink and …
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Marketing in El Paso
Living and marketing in El Paso, a border town with a population that is more than 79% Hispanic, has allowed us to find and create opportunities for our clients …
What El Paso Politics, Coca-Cola, and Pepsi Have Taught Us About Marketing
All politics is local.” Tip O’Neill, Former U.S. Speaker of the House O’Neill is probably most famous today for that quote. He coined this phrase to try and …
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Millennials, Boomers, and Gen X
There is a lot of confusion and many misconceptions about every generation. See for yourself and Google “Baby Boomers / Generation Xers / Millenials …
The Marketing Spring Cleaning Checklist to End All Checklists
Is winter over yet? Ok, granted it was a very mild winter in El Paso, it’s been warming since February, but spring is finally here — I’ve been dreaming for a …
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Case Study: The Retreat Moves From Cookie-Cutter Marketing to Continuous Improvement and Adaptability With PixelMark’s Digital Marketing
On August 22, 2015, Ceci and I (mostly Ceci) delivered baby #5 at The Retreat. Lynn Arnold has created an amazing birth center in El Paso. Lynn helped deliver …