What El Paso Politics, Coca-Cola, and Pepsi Have Taught Us About Marketing
All politics is local.” Tip O’Neill, Former U.S. Speaker of the House O’Neill is probably most famous today for that quote. He coined this phrase to try and encapsulate the principle that a politician’s success is directly tied to his ability to understand and influence the local issues of his constituents. Politics in El Paso, […]
Millennials, Boomers, and Gen X
There is a lot of confusion and many misconceptions about every generation. See for yourself and Google “Baby Boomers / Generation Xers / Millenials are…” I bet you saw some negative suggestions by your favorite search engine. Don’t worry, we all got them, regardless of the generation to which we belong. The truth is that […]
The Marketing Spring Cleaning Checklist to End All Checklists
Is winter over yet? Ok, granted it was a very mild winter in El Paso, it’s been warming since February, but spring is finally here — I’ve been dreaming for a while about breaking out those swim trunks and enjoying some poolside burgers and brews. This post is for all of those who are dreaming […]
Case Study: The Retreat Moves From Cookie-Cutter Marketing to Continuous Improvement and Adaptability With 8 Signal’s Digital Marketing
[su_row] [su_column size=”1/3″] [/su_column] [su_column size=”2/3″ ] About THE RETREAT The Retreat is a beautiful birth center located in El Paso, where the best maternity care providers have come together to serve the women of the community with one objective: To improve pregnancy and birth outcomes while building strong new families through education, support, fitness, counseling, […]
2017 Predictions: The Future of Google, Facebook, and Instagram
The butterfly effect. In chaos theory, the butterfly effect is the concept that small changes to initial conditions can have large effects on a later state. Every little change can have huge consequences later. A butterfly flaps its wings and it starts to rain halfway around the world. This is why it’s important to have […]
Case study: AWRS El Paso improves their Google Adwords campaign by 1100%
About AWRS of El Paso AWRS of El Paso is the top choice for all your alloy wheel needs. Whether you need to repair, remanufacture, personalize, or replace your wheels, they can help you. They have consistently provided expert service to OEMs, car dealerships, collision shops, insurance companies, tire retailers, rental companies, auto auctions, auto repair […]
Choose Your Media Strategically
After having your market research and honed your message, you need to get the word out about your business. But what if you have a limited budget? Can you believe Walt Disney faced the same dilemma? During the early days of Mickey Mouse, Walt was often burdened with debt and had to find creative ways […]
Crafting Your Message Part II: The Formula for Irresistible Offers for Your Target Market
Elevator pitches will always be a staple in the business world. We can change the name, get rid of the elevator, avoid the awkward ice breakers, but those “What’s your name? Who are you? What do you do?” questions are inevitable. When we get back to basics there are three simple rules to an elevator […]
Crafting Your Message Part I: The Unique Selling Proposition With Examples of Effective USP-based Ads
Most marketing messages are boring, shy, and frankly, ineffective. To stand out in this sea of blandness, you need to craft a compelling message that will capture the attention of your target market. The message in your ads needs to be more than name, rank, and serial number. If you look at the structure of […]
Do You Know Your Ideal Customer?
One day Alice came to a fork in the road and saw the Cheshire cat up in a tree. “Which road do I take?” she asked. “Where do you want to go?” was his response. “I don’t know,” Alice answered. “Then,” said the cat, “it doesn’t matter which way you go.” “ — so long […]