You have a business with an online presence, now what…
How will your ideal client find you? We ask every new client this question and it’s often met with uncertainty or frustration. How about you?
With so many online and offline marketing options, how do you know what’s right for your business?
PixelMark will help identify the best marketing strategy for you
We live in an age where the internet is literally in your pocket. Mobile phones has given consumers a great deal of shopping power. Marketing is no longer a one way street of constant interruption.
Shares, engagement, and social media have become buzzwords we all recognize. It’s undeniable that the internet plays a very important role in how we present our business to the world. That said, not every business should be on Facebook, Twitter, LinkedIn, or the latest social media platform fad to hit the market.
We believe that online advertising and content marketing are essential components for any business today. So what do these look like?
Where online advertising can be compared to commercials interrupting your favorite show, content marketing is like product placement where your favorite character shows you how to use a product without interrupting the show.
Online advertising is a great tool to generate more traffic to your site and increase business, but it can become expensive quickly if you aren’t careful. How do you make sure you are getting the most out of your paid ads?
There are also many places to buy ads, with each option having its own strengths and weaknesses. However, online advertisement is also very attractive because it’s measurable, and highly sophisticated with regards targeting a specific group of people or demographic.
PixelMark will help you monitor your ad spend so that you are consistently improving your budget on what will give you real measurable results.
Content marketing is universally important for nearly every business, and it starts with a good content marketing strategy. Content marketing is creating and distributing useful and consistent content to attract and retain a specific target audience.
It can take many forms.
From blogging to in-person seminars, today’s shoppers expect to find information about any product, service, company, individual, cause, or challenge they face by simply turning to Google, Bing, or Yahoo.
The PixelMark team will develop your content strategy, create the messaging, and help you get it in front of your ideal audience.